Paulette Goddard publicity item in Portuguese from a Brazilian newspaper.
PAULETTE GODDARD - (VIDA DOMESTICA, September, 1932, Rio de Janeiro, Brazil)
Translation: "HAL ROACH PREFERS BLONDE GIRLS, TOO
Hal Roach, when he was recently here in Rio, was delighted with our brunettes and stated that they are the ideal women for Hollywood comedies and dramas. But the truth, as a perfect gentleman, Hal Roach also likes blonde girls, or perhaps he actually prefers them... A proof is that he just hired, with advantage conditions, this beautiful blonde pictured here: Paulette Goddard. Paulette, who was with Ziegfeld (she was terrific!), worked in Paris."
The title's reference to Hal Roach preferring blondes is a reference to Anita Loos' GENTLEMEN PREFER BLONDES. GENTLEMEN PREFER BLONDES was first published in 1926 and the first movie version came out in 1928; better known today is the 1953 version starring Marilyn Monroe and Jane Russell.
Blondes were very popular in the movies in the 1930's and this seems to be related to the Anita Loos book, although the immediate cause was the success of Jean Harlow as the blonde in HELL'S ANGELS and subsequent movies.
Special thanks to Jorge Finkielman for providing us with this item and it's translation.
GENTLEMEN PREFER BLONDES:
http://en.wikipedia.org/wiki/Gentlemen_Prefer_Blondes_(novel)
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